NEW LOTTO SPORT ITALIA STORE OPENS IN MONTEBELLUNA - MUCH MORE THAN JUST A STORE
Much more than a store, it's a workshop, a creative space for young talents ... this is Lotto Sport Italia's new store which opened last Friday in the central street of Corso Mazzini in Montebelluna (Treviso), in the heart of the shoe and sportsystem district.
The ribbon-cutting ceremony gave an opportunity to strengthen cooperation between Lotto Sport Italia and the students and teachers of the "Course of Sports Technical Footwear" based in Montebelluna at the Einaudi-Scarpa Institute, which runs a two-year post diploma course to train sports footwear designers. Through this collaboration the future footwear designers will develop projects based on briefs supplied directly from Lotto's product development section. The students will rise to the challenge of designing and implementing projects relating to the various areas of specialization of the course: design and communication through to prototyping.
The new store will be the driving force of this collaboration. Designed to bridge the gap between traditional shopping and the "digital world", it will engage customers in an experience that goes beyond the physical space of the store. The projects that the students develop will be showcased in the store, as well through social-network channels. Thus the teachers and students will emerge as active product developers for they will have both physical and virtual spaces available for testing out their talents, and consolidate a link between the worlds of education and work increasingly more closely within the district as a whole.
The location - about 40 sq.m - is the result of a careful design of innovative retailing. This retail space blends a fresh and international mood typical of an workshop with a Japanese/Swedish-inspired minimalist design. Light colors, shaded wooden walls and carefully-selected design items give the store an intimate, welcoming and cool feel.
The protagonists of the new store will be the collections of Lotto leisure, Lotto Leggenda and Lotto Lifes, a special sports-inspired alchemy bound to the Lotto tradition, and trendy details for a sporty, easy-to-wear look.
"We are delighted to open this store - said Andrea Tomat, President of Lotto Sport Italia - for it represents a particular format wherein the retail space also becomes space for "creative sharing". And for this "experiment", we have chosen Montebelluna. Lotto Sport Italia has always championed the values of innovation, creativity and design, combined with a know-how that is typically Italian."